Purho with its Italian soul mixed with an international character – has chosen the prestigious Maison & Objet showcase in Paris to unveil its new collections Cubes and Pastelli by LPVK, Chiara by Purho design and to reintroduce Normanna by VI+M Studio, now featuring new sophisticated nuances.
Made of Murano glass and carrying a “Murano Art Glass” certification, the new products complement the wide range of thematic collections, wonderfully crafted by the clever master glassmakers, designed by Karim Rashid, Alessandro Mendini, Elena Cutolo, Filippo Feroldi.
Founded in 2012 by CEO Andrea Dotto aiming to turn into reality the potential of the marriage between Murano glass and contemporary design, Purho is now capable of marketing products stemming from solid research based on the observation of current tastes and new creative languages seen through the lens of the Murano glassmaking tradition.
The result is a collection of sleek products characterised by a clear-cut design with only a few decorations: what stands out is their curvy as well as markedly geometrical lines featuring colour in its purity as a main trait. Indeed, there are twenty-one special nuances that make up a dense energetic palette available for personalization and bespoke products.
A path of growth now celebrated by a new website www.purho.it and a new catalogue, both conceived by Apart, in which products establish a dialogue with colour splashes and interior pictures portraying materials and textures, matched by unconventionally inspiring product descriptions that will prove to be quite an interesting read.
It is a true invitation to enjoy colour and its countless nuances that only glass is able to provide. Transparency, brightness, purity, as the brand name itself suggests: Purho.
Maison & Objet, Paris
Hall 7, Stand G19
January19 - 23, 2018