CARPANESE HOME
project contact person: Samantha Punis, Charlotte Ménard
client: Carpanese Home
artistic direction: Federico Peri Studio
creative coordination: AtemporaryStudio
corporate communication, media relations: AtemporaryStudio
graphic and webdesign: Designwork
photographs: Silvia Rivoltella
contributions: Porzia Bergamasco, Lisa Corva, Paolo Casicci
period: 2023 — ongoing
Not a mere restyling, but a thorough and total design of the entire corporate communication: from texts to catalogues, image to website, photography to social media channels. This was the request that Studio Federico Peri made to AtemporaryStudio on the eve of an almost year-long process of analysis, revision and creative coordination, which was later joined by media relations and PR. Reconfirmed activities and skills to consolidate the brand’s presence and positioning within an international design map.
Drawing on the Bellani family’s experience in the world of woodworking, Carpanese Home is a design company in which superior Italian craftsmanship and the finest cabinet-making tradition merge with design culture for gentle and timeless furniture collections.
Under the artistic direction of Federico Peri Studio, which since 2020 has rethought and imagined a new future for the Veronese company, the new Carpanese Home made its official debut at the Milano Design Week 2024 in the wake of profound changes that have not only impacted the collections, with a decisive and radical change of direction, but the company’s very structure and locations starting from the show.room in Sanguinetto (Verona).
In between the Dunes — Milano Design Week 2024
In between the Dunes — the installation presented in April 2024 in the of Brera — crystallised this total renewal displaying a selection of furnishings designed by Giorgio Bonaguro and Matteo Zorzenoni upholstered with fabrics Cloth Ermenegildo Zegna.
Gentle, comfortable contours, inlays of materials, masterfully crafted woods, silky lacquers and bold colours, upholstered items with an inviting, plush appearance covered in leather and fine fabrics become synonymous with a creative language of identity made explicit by the two catalogs created in 2024 Rising — imagined as a one-day journey through the light, environments and furnishings of Carpanese Home with texts that resemble stills from an imaginary film, Silvia Rivoltella’s photography, and the introduction Visions of the Contemporary by Porzia Bergamasco — and Clothes in which architecture, furniture and fabric weave a special relationship once again taken by the Silvia Rivoltella’s lens and introduced by Lisa Corva’s pen.
Beyond the Shape — Milano Design Week 2025
Beyond the Shape is the installation project designed by Studio Federico Peri as a set for Unfolding, the 2025 Carpanese Home collection designed once again by Giorgio Bonaguro, Matteo Zorzenoni and — for the first time — Simone Bonanni.
Unfolding signifies the refinement of form, illustrating the ability to confer lightness and elegance upon substantial volumes, and representing the most authentic expression of design. As Paolo Casicci wrote in the introduction to the catalogue featuring once again Silvia Rivoltella’s photography: “The pieces in the Unfolding collection convey a clear and unmistakable message: there is still a way to turn chatter into dialogue, noise into sound, an interior space into a screenplay, contact into intimacy, and the future into a promise”.
This is complemented by graphics by Designwork and the creative coordination of AtemporaryStudio.
LATEST NEWS
April 2025: Beyond the Shape / Milano Design Week 2025
Carpanese Home returns to Fuorisalone 2025 with “Unfolding” – the new furniture collection designed by Giorgio Bonaguro, Simone Bonanni and Matteo Zorzenoni. Eleven new pieces of furniture combining function, sculpture and balance for “Beyond the Shape”, an installation project curated by Studio Federico Peri in which sketches, photographs, catalogue fragments and moving images accompany visitors into the folds of production to tell the most intimate design language of the Verona-based company.
ARCHIVES OF PROJECTS
AND PRESS MATERIALS
The Bookcase wall ERICE L by Giorgio Bonaguro for Carpanese Home won the Archiproducts Design Awards 2024 / Furniture Category
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In between the Dunes / Milano Design Week 2024
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