MARAVEE PROJECTS
project contact person: Samantha Punis
client: Maravee Cultural Association
artistic conception and direction: Sabrina Zannier
graphic design: DM+B&Associati
set design and styling: Belinda De Vito
photographs: Roberto Patat, Cabiria Lizzi
filming and video editing: SG video produzioni, Cabiria Lizzi
website: BI@Work
communication and media relations: AtemporaryStudio
design and art/design consulting: AtemporaryStudio
period: 2002 — ongoing
AtemporaryStudio has been working alongside Maravee since 2002 taking care of the external communication, targeted press office and Media Relations of the various projects that have been fuelling the format conceived and directed by Sabrina Zannier for more than two decades. Targeted consulting services for the selection of designers, art/designers complete the range of activities and expertise deployed by the studio.
Maravee Projects is a generator of cultural content and events conceived and directed by Sabrina Zannier, a journalist, critic and independent curator with prestigious current and past credentials: from collaboration with the XLV Venice Biennale to the Villa Manin Center for Contemporary Art in Passariano (UD) and with publishers Clueb, Fratelli Alinari, Skira, and Istituto Treccani. She has also served on the Commission of the Italian Studio Program for P.S.1 in New York. As an art consultant, she has worked and continues to work with companies such as Brionvega, Furla, illycaffè, Banca Friuladria, Sinetica Industries, and Gervasoni.
Produced and coordinated by the Maravee Cultural Association, the events of Maravee Projects are divided into specific formats in which contemporary art and entertainment go hand in hand with enterprise, to offer cross-cutting places, areas and communities’ new horizons of conscious visionary thinking.
Nomadic by vocation, Maravee Projects enhances historical architecture, industrial and natural sites, designs and produces shows, exhibitions, publications and events based on the analysis of collectively shared everyday life to return it to the public in the form of wonder. At the same time, it weaves a new cultural map across multiple disciplines: visual and performing art, theatre, design, dance, and music.
Festival Maravee
Conceived in 2002 by Sabrina Zannier with the aim of bringing contemporary art to a vast audience through the emotional staging of different artistic disciplines, focusing on collectively shared themes, the Festival immediately set itself the goal of turning the spotlight on sites of great historical value in order to enhance and bring back to life – through contemporary art and entertainment – public and private locations that are either disused or still in use, but rarely visited.
The complex curatorial format, based on the principle of local networks and collaborations, immediately proposed topics of social relevance and public interest, subdivided into three-year periods involving visual artists, designers, stylists, actors, directors, dancers and musicians, initiating significant artistic and scientific collaborations, such as those with the Teatro La Fenice and the Biennale Musica in Venice, the Mittelfest in Cividale (UD), the University of Udine, the University of Bologna and the Milan Polytechnic.
Since its inception, the Maravee Festival has involved over 400 artists including ORLAN, Nobuyoshi Araki, David LaChapelle, Carole Feuerman, Nicolai Lilin, Bertozzi & Casoni, Hiroyuki Masuyama, Aldo Cibic, Anotherview, Kiki Van Eijk, Olivo Barbieri, Yasumasa Morimura, Hema Upadhyay, Willy Verginer, Mustafa Sabbagh, Cindy Sherman, Drusilla Foer and the late Bigas Luna and Getulio Alviani with its international collection of Kinetic and Programmed Art artists.
This has all taken place in more than 20 different locations including historic castles, public villas, cloisters, science and technology parks and museums, in many cases bringing their former glory back to life. This is the case of the Villa Ottelio-Savorgnan on the Stella riverfront in Ariis di Rivignano (UD), converted into an art theatre for eight years, or like the tower of the CID Museum in Torviscosa (UD), which – closed since the 1960s when it was the studio of Marinotti, founder of SNIA Viscosa – was restored especially for Maravee in 2007.
At the roots of everyday life is the ethnographic section of the Festival.
CREAttivo
Conceived to stimulate the emergence of an ideational, pragmatic and emotional bridge between the creativity of cultural heritage and the manufacturing sectors, CREAttivo challenged creative freedom, the constraints dictated by industrial production and the distinctive strength of craftsmanship to create a concrete interface between mosaic art, business, design and higher education for a new concept of ‘urban furniture’.
Consisting of a complex process – composed of a Competition; the production of furnishing accessories embellished with mosaic works created by the winners of the Competition at the Friuli Mosaic School and in factories; permanent installations in public parks; the production of shows and exhibitions aimed at the cultural enhancement of design values and their dissemination to a wide audience – since 2020 CREAttivo has permanently acted on the area and the social life of communities with the creation of new spaces for new recreational and cultural experiences open to the community and to attentive and prepared tourism.
PRIZES AND AWARDS:
Innovation Award within the framework of the ‘Aquileia 25 UNESCO’ conference.
Inclusion on the shortlist for the Culture + Enterprise Award / ‘Cultural Sponsorships and Partnerships’ 2024 section together with: Festival della rigenerazione urbana, Rome; Discorivoluzione, Milan; Filarmonica della Scala; Open, Teatro Grande in Brescia; Speciale estate, Egyptian Museum in Turin; Verdi Spi Parade in Parma and Villa Firenze Contemporanea, an exhibition-installation of contemporary art and design.
The Culture + Enterprise Award represents the most important Italian Observatory on the relationship between Culture and Business Communication, from which various trends emerge of the ways in which cultural enterprises increasingly strategically work alongside institutions and private individuals, contributing to affirming Art as one of Italy’s most relevant and distinctive assets.
www.maraveeprojects.com
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