ITALESSE
project contact person: Samantha Punis
client: Italesse srl
corporate communication, media relations: AtemporaryStudio
PR: AtemporaryStudio
period: 2008 — ongoing
Invited to handle Italesse’s external communication, press office and media relations when it opened to the retail market in 2008, AtemporaryStudio has subsequently worked alongside the glassware company at key moments such as the launches and presentations of new collections or innovative products (Horizon, Warmwood, Optimum, Timber…), gradually extending its range of activities to the current corporate communication aimed at reinforcing the network of collaborations and partnerships at national and international level.
Founded in 1979, Italesse soon recognized the importance of combining technical efficiency and design in the creation of professional items destined to enhance wines and other beverages. This led to the development of the first products that brought the company to the attention of renowned wine and champagne producers followed decade after decade by collections that were increasingly attentive to the form/function combination. An approach that led to the first collaborations with important designers — Luca Nichetto, Todd Bracher, Claesson Koivisto Rune just to name a few — international sommeliers and bartenders for increasingly high-performance collections, leading the company to opening itself to the Horeca and Retail markets.
Recently, Italesse has further expanded its professional expertise in the world of wine with the new Senses Project and with it the launch of the sensory stem glasses as opposed to the universal and the varietal glasses, the project Senses continues to grow as well as its ‘spin-off’, the T-Made Lab, born to create stem glasses tailored to specific production areas or specific wine labels. T-Made 55 is born, created for the Vermentino di Sardegna and Gallura wines; T-made 70, the official stem glass of the Brunello di Montalcino Consortium and T-made 75, the Barolo stem glass by Italesse, soon become a best seller.
With the ultimate goal of combining the emotional side with technical and qualitative excellence in tasting — translated into products made from the best crystal-clear, lead-free, highly refractive glass for extraordinary transparency — the company is also committed to pursuing a strong policy of environmental sustainability with research into new eco-sustainable materials (tubs and buckets made from recycled materials and the use of natural fibres) and a circular economy model.
Last but not least, Italesse is the only stemware manufacturer that offers many of its models in both Xtreme, machine-blown, and Leggerissimi versions, i.e., mouth-blown and handcrafted of the latest generation.
LATEST NEWS
Novembre 2024: Italesse introduces the T-made 95 Oslavia: A wine glass tailored for Orange Wines and designed with APRO.
A remarkable collaboration between the design expertise of Italesse and the winemaking heritage of APRO (Associazione Produttori Ribolla di Oslavia) has given birth to the T-made 95 Oslavia wine glass specifically crafted for Orange wines, especially those based on Oslavia’s Ribolla Gialla.
Unveiled during a two-day event (Nov. 25th-26th, 2024) in the heart of Oslavia (Gorizia), the T-made 95 Oslavia celebrates the region’s unique terroir and the skill of its winemakers.
This innovative wine glass continues the mission of Italesse’s Senses Project, which is dedicated to creating sensory experiences through meticulously designed professional glassware.
Crafted by Italesse’s T-made Lab a team of oenologists, sommeliers, and technical experts the T-made 95 Oslavia pushes the boundaries of sensory glass design.
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Italesse. Taste like a Master.
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