CARTEDITION
A COLLECTION OF ARTIST’S WALLPAPER DESIGNS
concept: AtemporaryStudio
artistic curatorship: Giovanna Felluga
creative direction: Samantha Punis
communication and media relations: AtemporaryStudio
artists: Fabrice Hyber, Labinac (collettivo fondato da Jimmie Durham e Maria Thereza Alves, Kai- Morten Vollmer), Liliana Moro, Riccardo Previdi, Francesco Simeti, Donatella Spaziani, Patrick Tuttofuoco
texts in catalogue: Porzia Bergamasco, Marco Tagliafierro
graphic design: Designwork
period: 2019 – ongoing
An initiative conceived, developed and curated by AtemporaryStudio, CARTEdition was launched in 2019, following the interior design of Atemporary Art Apartments as a site-specific cultural project, and later became a brand aimed at the production and promotion of artists’ wallpaper projects.
Today CARTEdition is a registered trademark owned by AtemporaryStudio in which not only the agency’s curatorial skills converge, but also those related to strategic direction, promotion and wide-ranging communication, experimenting and innovating through new ways of harmonious dialogue between the product aspect and the cultural value of art.
AtemporaryStudio’s investigative and proactive approach to initiatives combining the world of production with the realm of art and creativity has resulted in CARTEdition, a project – now a brand – that produces and promotes wallpapers by internationally renowned artists.
Projects with a high cultural value to bring art into everyday living spaces – homes, hotels, and public projects – in a new guise: open, usable and dynamic.
Treated as a new medium for artistic research, and with a firm focus on innovative and sustainable manufacturing processes, wallpaper becomes a living, breathing expression of the dialogues and collaborations established over the years with artists.
Fabrice Hyber, Labinac (a collective founded by Jimmie Durham and Maria Thereza Alves, Kai-Morten Vollmer), Liliana Moro, Riccardo Previdi, Francesco Simeti, Donatella Spaziani and Patrick Tuttofuoco are the artists involved in the project to date. Prestigious figures from the international art scene are joined year after year by new names on the world stage to offer the general public visionary and imaginative ideas transformed into new creations.
Crossing the boundary of the codes assigned to art in favour of experimentation with new formal and market rules, CARTEdition is distinguished by the process applied by the artist, characteristic of the creation of a work of art but with an awareness that the result is a product. Specifically, a wallpaper that translates artistic thought and gesture into a productive and architectural dimension.
Through constant dialogue with artists, CARTEdition changes and evolves on demand, adapting to environments and making each project unique.
From the catalogue image sized according to the dimensions provided to the creation of special projects supervised by the artist, CARTEdition becomes a brand of value and quality, flexible and responsive to different requests, giving art and its spatial concretisation an intimate, personal and immersive dimension.
The production of CARTEdition was possible in its launch phase thanks to the partnership with Wall&decò.
CARTEdition is a registered trademark, conceived and directed by the founders of AtemporaryStudio, Samantha Punis and Giovanna Felluga.
